Cowen Announces New Branding, Identity

Traders Magazine Online News, May 24, 2017

John D'Antona Jr.

Cowen Inc., formerly Cowen Group, Inc., announced that, as the firm prepares to enter its second century of operations, it has updated its brand architecture to better reflect the quality and breadth of services the firm offers clients and partners. Cowen’s new Outperform™ brand crystalizes the firm’s mission: an intense focus on clients and investors who seek to outperform the markets, peers and passive alternatives.

“Financial services and actively managed investment products need to be differentiated and immediately recognizable as capable of contributing to overall client performance,” said Peter A. Cohen, Chairman and Chief Executive Officer of Cowen.  “In staying true to our mission, Cowen is a well-recognized organization with focused asset management offerings and knowledge-based financial services offerings for corporations and active investors.”

Jeffrey M. Solomon, President of Cowen said, “To be successful in today’s markets, only organizations that consistently help clients outperform will thrive.  That is why we are pleased to unify the entire Cowen platform under a single identity that reflects our commitment to outperformance and a passion for delivering extraordinary results for our clients.”  

Cowen offers clients a platform of services to help them outperform their peers through:

• Quality, Collaborative and Insightful Equity, Credit and Policy Research that continues to win critical acclaim.

• Cutting Edge, Non-Conflicted, Independent Execution and Trading Services, which provides clients with much needed liquidity as well as market structure insights.

• Corporate Finance Advisory and Capital Raising capabilities that are specialized, independent and provide valuable access to growth capital.

• Differentiated Investment Strategies that are innovative and seek to outperform the markets, peers and passive alternatives.

Changes reflected by the rebranding include:

• Cowen Group, Inc. has been renamed Cowen Inc.

• Ramius LLC, Cowen’s alternative investment management business with a broad range of differentiated alpha-generating alternative investment products and services, has been renamed Cowen Investment Management LLC.  

Cowen Investment Management’s platform affiliates will continue using their own branding; going forward, the Ramius brand will only represent the event driven business, including the Ramius branded merger arbitrage products.

• Cowen and Company, LLC, which includes Cowen’s full-service, growth investment bank, specialized research products and institutional trading and execution services, will retain its current name.

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• A new website, www.cowen.com, reflecting the Company’s capabilities and commitment to clients and partners.

 

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