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About Traders Magazine

Traders Magazine
One State Street Plaza
27th Floor
New York, NY 10004

Traders Magazine publishes unparalleled coverage of the entire trading process, including equities and options, major trends, financial industry news, executive profiles and cutting edge technology developments that keeps Wall Street "running." Read by C-Level Executives, Senior Management, Head Traders, Managing Directors, Partners and Portfolio Managers, Traders Magazine directly reaches the purchasing decision makers. Need solid proof, check our BPA statement and independent research reports.

The official publication of the Security Traders Association (STA), Traders Magazine includes pictorial coverage of our readers with their colleagues, clients and prospects at STA affiliate events in every issue.

Relied on for its comprehensive editorial coverage, Traders Magazine is published 12 times per year. There are also bonus issues published each year:

• Pre STANY
• Post STANY
• Pre STA
• Post STA

Editorial Overview

Traders Magazine's uncompromising editorial quality has made it the publication of choice for the equity/options trading community. We continuously evolve our design and editorial initiatives to stay ahead of the curve. Here's a glimpse of what this top-notch coverage includes:

• Inside Trading News and analysis of the developments that affect trading, focusing on areas such as the market centers, the technologies, the strategies, the firms and the people that make it happen


• On The Move Promotions and job moves of key industry personnel


• Rules and Regs The regulations and congressional actions that affect trading


• Tech Notes Short, to-the-point stories of technology product updates, as well as new products


• Exchanges Parsing the rules, the routing and the pricing that drive where and how stocks trade


• Viewpoints Industry professionals offer their insights on regulatory, trading and technology issues
• Vendor Solutions The innovations in technology that are shaping the industry today
• Options What drives the ever-changing options trading business in technology and at the exchanges


• Clearing Insights that delve below the surface in clearing


• Buyside Snapshot Profiles of buyside firms and traders, as well as the issues they face

Audience Profile
Traders Magazine Readers Are Fiercely Devoted: 100% Personal Direct Request from Recipient* The average respondent…**

• Has been subscribing to Traders Magazine for 6 years
• Spends 47 minutes reading a typical issue
• Passes their copy onto 4.1 other readers
• 75.5 % C-Level Executives, Senior Management, Head Traders, Managing Directors, Partners and Portfolio Managers*

Traders Magazine Readers Have Powerful Purchasing Influence and Authority:**

This exclusive audience is deeply involved in the purchase of technologies and is personally involved in the selection of a broad array of systems and services.

• Electronic Trading Systems (ECN, ATS) or Trading Connectivity...........................................................................66%
• Algorithmic Trading Systems...................................................51%
• Block Trading.............................................................................45%
• OMS/EMS/Smart Order Routing.............................................58%
• Best Execution Systems/Services..........................................47%
• High Touch Trading..................................................................34%
• Direct Market Access (DMA)...................................................47%
• Crossing Networks /ATS..........................................................44%
• Pre & Post Trade Communications Systems/Services.......45%
• Market Data Systems /Research............................................54%
• Workstations/Telephony..........................................................30%
• Clearing/Prime Brokerage......................................................26%

Traders Magazine Readers Take Action based on an ad or article in TradersMagazine:

• 10% set up/accepted an appointment with a sales trader
• 14% directed order flow to a broker dealer
• 30% set up/accepted an appointment with a vendor
• 34% bought or specified the purchase of products or services advertised
• 49% referred an ad/article to someone else in the company by passing along a tearsheet, photocopy or actual issue
• 62% discussed an ad/article with someone else in the company
• 55% visited an advertiser’s Web site

About Clearing Quarterly & Directory

Clearing Quarterly & Directory (CQ&D), published four times a year with Traders Magazine and Securities Industry News and reaching over 48,000 senior-level readers, examines every facet of correspondent and self-clearing. With new enhancements and improvements added in 2007, this informative publication is the source of choice for trusted information on the correspondent clearing business from Head of the Trading Desk to Compliance to Operations to CEO, COO and CFO as well as clearing firms and service providers.

CQ&D includes in-depth analysis of the salient issues and central themes that are shaping the rapidly changing relationship between clearing firms, correspondents and firms that self clear, including:.

• Self Clearing vs. Correspondent
• Account Aggregation
• Cross-border Trading and Settlement
• Clearing on the Internet
• Compliance
• Government Regulations
• Technology
• CQ&D features the industry’s only updated directory of correspondent clearing firms, an invaluable resource for those seeking data on the diverse clearing services currently available in the market.

About SourceMedia

SourceMedia (www.sourcemedia.com ) is a leading provider of information, data and software tools for professionals in the financial services and related technologies markets. Its primary products and businesses include: American Banker, Financial Planning, National Mortgage News, The Bond Buyer, Securities Industry News, Credit Card Management, The Global Banking Resource, National Regulatory Services, Payments & Risk Solutions Products and Sheshunoff Informations Services. More than 750,000 clients use SourceMedia's publications, databases and work solutions worldwide.