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Apex Clearing and InvestCloud to Deliver New Digital Advice Platform

Traders Magazine Online News, July 12, 2017

John D'Antona Jr.

Apex Clearing, an independent, full-service clearing firm, announced it has partnered with global FinTech firm InvestCloud on a new digital advice platform offering. The new, flexible platform will allow RIAs and wealth managers to grow their businesses with innovative, integrated digital advice solutions and premier custody services.

Apex and InvestCloud are creating this new platform to meet an underserved market need: businesses who want premier custody services as well as sustainably customizable technology. The platform will use a Digital App approach that scales with the complexities of Apex’s client types, sizes and custom requirements. This combination of Apex’s sophisticated, scalable API technology with InvestCloud’s wealth of intuitive apps and solutions will deliver even more ways for advisors to grow their business.

Bill Capuzzi, CEO of Apex, said: “At Apex, we are committed to developing solutions that empower innovation and drive growth within our clients’ businesses. A big part of that is helping businesses distinguish themselves in the new era of digital investing – and not simply be seen as taking a ‘me too’ approach. Our new partnership with InvestCloud has allowed us to develop a highly customizable platform that does exactly that.”

John Wise, co-founder and CEO of InvestCloud, said: “Apex is the preeminent custodian and clearing firm in the digital wealth space, and we’re excited to be working with them to develop this new offering. Unlike most custodians’ platforms, this offering will be flexible and customizable as clients’ needs grow. And while the focus of this offering is digital advice, we’re pre-integrating our full library of over 200 apps to enable future growth as the business scales.”

Apex will begin on-boarding new clients onto the platform later in the year.

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