By Don Steinbrugge, Founder and CEO, Agecroft Partners
Each year, Agecroft Partners offers predictions for the biggest trends in the hedge fund industry. These insights are based on discussions with over 2,000 institutional investors worldwide and hundreds of hedge fund organizations. The hedge fund industry is highly dynamic, and both managers and investors can benefit from anticipating and preparing for imminent changes. Below are Agecroft’s 17th annual predictions for major hedge fund industry trends in 2026.
1. 2026 Will Be Another Strong Fundraising Year for Top Managers and Strategies in High Demand. This dynamic is expected to be driven by a combination of factors, including what could be the largest net institutional inflows into the hedge fund industry in over a decade. These inflows are being fueled by strong recent performance and increased diversification needs. Separately, ongoing manager turnover within investor portfolios continues to create substantial allocation opportunities independent of net industry growth.
The hedge fund industry experiences meaningful asset rotation each year as investors rebalance based on relative performance and evolving strategy preferences. We estimate that investors turn over approximately 20% of their hedge fund allocations annually. In a roughly $5 trillion industry, this implies close to $1 trillion in manager re-allocations each year.
This turnover is influenced by several key factors, including dispersion in manager performance within strategies, shifts in relative market valuations, and changing macroeconomic and capital market expectations. We anticipate above-average turnover in the coming period due to unusually wide performance dispersion among managers with similar investment styles. Some of these redemptions will be allocated to better-performing managers within the same strategy, while most will flow into other strategies as investors reallocate their portfolios based on capital market valuations and economic forecasts.
We identify four major themes for asset flows:
- Private Debt Diversification. Private debt has attracted an enormous influx of capital, doubling in size over the past five years. This has been driven by the perception that private debt securities offer materially higher yield spreads over Treasuries than traditional fixed-income investments. These strategies can appear especially attractive in stable or rising market environments, where credit performance remains benign. However, many private debt strategies carry meaningful downside risk in the event of a market dislocation or economic downturn, particularly given their illiquidity and limited transparency.
As a result, in 2026, large institutional investors are expected to further diversify their private debt allocations by incorporating other less liquid, non-correlated strategies, including reinsurance, life settlements, litigation finance, among others.
- Market-Neutral and Low Net Equity Managers. Widening valuation dispersion across global equity markets is creating a more favorable environment for active managers to generate alpha on both the long and short sides of their portfolios. This dynamic should disproportionately benefit market-neutral strategies, where returns are driven primarily by security selection rather than market direction.
These strategies are further supported by elevated market volatility stemming from government policy shifts, geopolitical tensions, and ongoing economic uncertainty, which are conditions that have historically enhanced alpha opportunities. In addition, a structurally higher risk-free rate environment, with rates normalized around 4–5%, improves carry and rebate economics, providing an additional tailwind for market-neutral managers.
Managers with demonstrable information advantages or a focus on less efficient segments of the market are therefore well positioned to attract meaningful capital inflows as investors seek more consistent, market-independent return profiles.
- Growth of Quantitative/Systematic Strategies. Quantitative strategies have the potential to enhance returns within a diversified hedge fund portfolio while also reducing tail risk. As the volume and complexity of market data continues to expand, these strategies are increasingly able to generate alpha by systematically analyzing vast datasets and making investment decisions more rapidly and consistently than discretionary investors.
While many fundamental strategies may appear to exhibit low correlation during normal market conditions, their correlations and volatility often rise sharply during market drawdowns. In contrast, certain quantitative strategies have historically demonstrated negative or low correlation to broader capital markets during periods of stress, providing meaningful diversification benefits.
- Long/Short Equity Managers Focusing on Value Stocks. For many of the same reasons driving inflows to top market-neutral managers, we expect a strong fundraising environment for long/short equity managers, particularly those focused on value stocks. Over the past century, the relative performance of growth versus value stocks has cycled repeatedly, with each style experiencing periods of significant outperformance before ultimately reverting toward long-term averages. As we enter 2026, the valuation gap between growth and value, measured by price-to-earnings ratios, is near historical extremes.
This divergence coincides with heavy positioning in growth stocks across hedge funds, ETFs, and active long-only managers, creating a pronounced imbalance in market exposure. Historically, such concentration has often preceded meaningful style reversals.
A shift in capital toward value stocks could therefore drive substantial relative outperformance, potentially resembling the extended period of value leadership observed in the early 2000s (2000–2002).
2. Widespread Adoption of Artificial Intelligence and Machine Learning. Hedge funds are rapidly embracing artificial intelligence, machine learning, and alternative data to enhance investment decision-making and gain a competitive edge. These technologies are now embedded across the full spectrum of fundamental analysis, enabling firms to uncover complex patterns, extract actionable market signals, and process information at unprecedented scale and speed.
Beyond investment research, hedge funds are increasingly integrating AI and ML into all aspects of their business, including risk management, portfolio construction, compliance, marketing, and broader operational functions, transforming the entire firm into a more data-driven and scalable organization.
3. Increased Demand for Managed Accounts. A growing number of large investors are opting for individually managed separate accounts. They seek greater control over their assets, increased leverage, better management of expenses allocated to their accounts, and enhanced transparency. Consequently, we anticipate more managers being inclined to handle separate accounts and a decline in the minimum required assets for such accounts.
4. Talent Wars and Specialized Hiring. The rapid expansion of multi-manager platforms, often referred to as “pod shops,” is intensifying talent competition across the hedge fund industry. This surge in demand is benefiting hedge fund professionals through rising compensation, greater participation in firm revenues, expanded remote work opportunities, and an overall improvement in workplace culture.
At the same time, funds are aggressively pursuing highly specialized talent, including advanced quantitative researchers, PhDs, and AI experts. Demand is particularly strong for professionals focused on artificial intelligence development, as firms seek to build and safeguard cutting-edge analytical capabilities that can sustain long-term competitive advantage.
5. Quality Marketing Is Pivotal to Asset Growth. Competition within the hedge fund industry increases each year, with an estimated 15,000 hedge funds in the marketplace. Hedge fund allocators are overwhelmed with the volume of incoming emails, phone calls, and invitations to webinars. This makes it increasingly difficult to get a meeting with an investor, let alone a response, unless you have a strong pre-existing relationship. In order to successfully attract investors, having a high-quality product offering with a strong track record is not enough on its own. Ranking among the top 10% of hedge funds by performance puts a manager in a group of over 1,500 funds, underscoring how competitive the market has become.
We expect 5% of hedge fund organizations, with the strongest brands in 2026, to attract 90% of net flows within the industry. Firms with the strongest brands include the largest managers in the industry and a limited group of small to mid-sized managers who excel by offering a high-quality investment product, clearly articulating their differential advantage, and implementing a best-in-class distribution strategy that deeply penetrates the market. This typically demands a large team of seasoned marketing professionals capable of projecting a positive firm image, which most emerging firms don’t have the budget for. As a result, we anticipate three marketing trends in 2026, including:
- Surge in Demand for Top Third Party Marketing Firms. A few third-party marketing firms have built powerful, trusted brands within the institutional investment marketplace, providing significant credibility to the hedge fund managers they represent. These firms have also assembled large, highly experienced sales teams capable of penetrating the institutional market and accelerating capital raising efforts.
The most effective model pairs this external distribution strength with internal expertise, where a hedge fund’s existing sales professional transitions into a dedicated product specialist role, allowing for high-quality first meetings and significantly expanding market coverage.
Demand for top-tier third-party marketers has surged dramatically. For example, Agecroft Partners typically adds only one to two new managers per year, yet recently received interest from approximately 750 firms after announcing plans to onboard a new manager, which is nearly double the level of interest seen just two years ago. This imbalance underscores both the scarcity and growing strategic importance of elite third-party marketing platforms.
- Capital Introduction Events Attendance to Set Another Record. The demand for capital introduction events will continue to increase, with registration records expected for both investors and managers. For example, iConnections recently had to move their flagship event to the Miami Convention Center to accommodate more people, while Gaining the Edge’s Virtual Cap Intro event is experiencing a 50% increase in the number of managers signing up for its 2026 event. This surge aligns with the increased competitiveness of the industry and the potential for record asset flows to managers in the coming year.
Managers like these events because they are extremely time and cost efficient while allowing them to get in front of a large number of allocators interested in their strategy. Allocators increasingly value these events for their ability to streamline the manager research process, enabling them to efficiently screen a large universe of managers and strategies with multiple criteria, identify those most aligned with their investment objectives, and seamlessly schedule 30 minute one-on-one introductory meetings.
Most participants are expected to utilize multiple events hosted by different organizers to maximize exposure to a broader list of investors and managers. On the investor side, a higher percentage will opt for the convenience of virtual participation for initial meetings and early-stage due diligence, reserving in-person meetings for the managers that generate the highest level of interest.
- Increased Marketing of Illiquid Strategies to Retail Investors. 2026 will see significant growth of interval funds and other vehicles that can target mass affluent investors. This trend is fueled by the growth of Registered Investment Advisors (RIAs) and alternative investment platforms, as well as the shifting regulatory landscape.
As the number of RIAs continues to grow with record high assets under management, they have become an increasingly important source of capital for alternative investments. The proliferation of alternatives distribution platforms has decreased the administrative burden of taking on smaller, advisor-managed investors. Some managers with minimum investment sizes as low as $25,000 to $100,000 have been able to access a growing base of smaller investors with a limited increase to their operational complexity.
The current administration continues to advocate for the democratization of alternative investments, including an August 2025 executive order seeking their inclusion in individual retirement accounts. While the direction of public policy has enabled this trend, many critics have questioned the suitability of illiquid strategies for non-institutional investors.
6. Geographic Expansion and Relocation Driven by Regulatory and Tax Frameworks. Hedge fund organizations are increasingly expanding into or relocating their operations across jurisdictions that offer better tax structure, improved cost efficiency, favorable regulatory treatment, and access to talent. Since 2020, emerging financial centers such as Miami and Dubai have increasingly challenged the traditional hubs in New York and London.
We expect the policies proposed by New York City’s new administration to accelerate the domestic shift towards Miami, while continued tax and regulatory advantages for hedge funds in hubs such as Dubai will continue to attract international talent.
A presence in the traditional financial hubs comes with benefits, including easier access to larger pools of hedge fund allocators and existing financial ecosystems. However, an increasing number of firms will find these benefits outweighed by the incentives offered by newer hubs.
