Makes Foray into US Markets

Anna Lyudvig
Steve Gregory

The high-growth global crypto exchange has expanded into the US, following a strong growth across its global business.

“Our expansion into the United States represents a milestone moment in the growth of as we introduce our simplified, intuitive web-based platform to one of the world’s most mature cryptocurrency markets,” said Steve Gregory, CEO,, US.

Registered with the Financial Crimes Enforcement Network (FinCEN) as a Money Services Business, the Exchange will enable US residents to buy, store and invest in cryptocurrencies. 

The Exchange will launch in 48 states and territories across the US. 

Clients in New York and Hawaii will be able to access the exchange in the coming months. US will launch with Bitcoin followed by other popular cryptocurrencies including Ethereum, Litecoin and Bitcoin Cash. 

More cryptocurrencies will be added over time, Gregory said.

US-based clients will also be able to access news feeds, financial content and analysis from a broad range of education content hosted on the website. 

In 2021,’s global exchange saw overall trading activity increase by 445% from a year earlier. 

Over the same period, total trades executed on the crypto exchange climbed by 409%.

Gregory said that ever more people are taking more than a passing interest in cryptocurrencies. 

“As a platform authorised and licensed to provide distributed ledger technology services, is well placed to support investors in their journey,” he said. 

“Our strong growth put us on track to expand into new markets, diversify the range of products and solutions we offer our clients, and work in close concert with regulators and trade organisations to ensure we continue to provide a secure environment for our clients to buy, sell and trade cryptocurrencies,” he added. US is fitted with a hosted crypto wallet, fiat-to-crypto payment gateways and a faster onboarding process. 

The US clients will be among the first of its global client base to benefit from faster, simplified onboarding and execution, according to Gregory. US will use proprietary machine learning technology to score and assess the risk profile of its clients quickly, while remaining within strict regulatory parameters. 

This will significantly streamline the typical onboarding journey.

“Lengthy turnaround times and cumbersome registration processes are some of the main sources of frustration for online investors. With’s new simplified onboarding, a process that usually takes our competitors a couple of days, will take us just  a matter of minutes, if not seconds,” said Gregory.

In addition, for added convenience, US also provides clients with fiat-to-crypto capabilities and a crypto wallet with fiat support. 

The fiat-to-crypto capabilities offer clients the flexibility to not only securely buy and invest in popular cryptocurrencies, but a place to also store their cryptocurrency, explained Gregory. 

Meanwhile, its crypto wallet with fiat support feature allows clients to link their accounts with their bank accounts or use credit cards to buy or sell cryptocurrencies.

“Our mission is to help make it easy and safe for everyone to invest in cryptocurrencies. We make buying and holding cryptocurrencies so simple and intuitive that you no longer think of it as ‘cryptic’- it’s just new money,” said Gregory.