Smartleaf announced that Apex Clearing will act as an authorized reseller of Smartleaf’s rebalancing technology solution, providing Apex’s clients – including banks, broker dealers, RIAs, TAMPS and financial technology firms – with scalable portfolio rebalancing technology that will integrate into Apex Clearing’s core custodial and clearing services.
The two companies are initially targeting firms interested in enhancing their offerings with digital advice solutions, but will be expanding services to support integrated rebalancing across the entire client base of the wealth managers they serve.
Jerry Michael, President of Smartleaf, commented, “Apex is the market leader in providing advanced custodial services that include real time account opening and advanced APIs. They’ve been at the forefront of financial innovation for years and are well-positioned to help firms drive more value from their digital advice solutions. We’re delighted to partner with Apex to bring this comprehensive solution to the market.”
“Smartleaf offers powerful and sophisticated rebalancing technology,” saidWilliam Capuzzi, CEO of Apex Clearing. “With Apex on the leading edge of providing digital advice solutions to the investment community, our partnership with Smartleaf will allow us to give our clients access to customized tax managed services at scale.”
