Fidessa has found a sweet spot: the growing number of brokerages looking to trade in overseas markets.
The order management system vendor has been signing some of them up to use its global trading service to get to them. Last month block traders JonesTrading, who recently launched an international trading operation, became the latest signee.
Fidessa introduced its global trading system last October, and has been adding regions of coverage since. The service comes packaged within the vendor’s U.S. hosted trading system, said Martin Hakker, who manages Fidessa Canada and heads marketing for North America.
As of mid-June, Fidessa had seven clients using it for Canada, two for Europe and one in Asia-Pacific countries, Hakker said. Two more clients were set to go live this month in Europe as of press time.
Hakker lists the 360 executing brokers in Fidessa’s global connectivity network and the 115 markets it supports as differentiators from its competitors. "I don’t think there are many firms that, as one entity, can offer the ability to trade in all these markets," he said.
(c) 2009 Traders Magazine and SourceMedia, Inc. All Rights Reserved.
http://www.tradersmagazine.com http://www.sourcemedia.com/
