By Ignacio Aguirre Franco, CMO, Bitget
For many decades, there has been a global rhythm that traditional markets have followed: trading started in Asia, rolled into Europe, and finished in the U.S. Liquidity would peak and fade, and price discovery would largely be dictated by what happens when Wall Street wakes up.
That rhythm has slowly been changing. Enabled by crypto, 24/7 hour trading is now on the rise, reflecting a major shift in how global capital moves, when decisions are made, and who gets to influence price discovery.
Capital now circulates around the clock instead of being constrained by local schedules, and investors increasingly expect the ability to trade when they need it — not when an exchange in a particular region opens.
This is a powerful, structural change. And as we step into 2026, it is bound to define the direction in which global markets develop next. In a world where the flow of information is constant and crucial news pieces can arrive at any point in time, delayed access now places traders at a disadvantage.
Price Discovery No Longer Sleeps
As already mentioned, one of the clearest changes brought about by this new “continuous trading” model is how price discovery is evolving.
Traditionally, U.S. equity markets operated in fixed windows during New York hours. Even with pre- and post-market sessions, this caused liquidity to be fragmented and thin outside core hours, creating blind spots and complicating things, especially for investors operating outside the U.S.
Yet now we’re seeing that across global markets, positioning is taking place well before Wall Street opens. One of the more significant developments is the growing importance of the Asian afternoon, roughly between 08:00 and 10:00 UTC. This window, which aligns with the U.S. pre-market and Asia’s active trading hours, has already become one of the most influential periods for price formation.
During this time, investors are reacting to earnings releases, guidance updates, and macro headlines that hit after the U.S. close. Instead of waiting hours — or an entire night — to adjust exposure, positions are being built, hedged, or unwound immediately.
We have already seen news pointing out that many major U.S. exchanges like Cboe and Nasdaq are making moves to extend trading hours toward a 24/7 setup to better serve investors trading from their local time zones. Notably, a good portion of this is due to the demand coming from Asia-Pacific regions like Hong Kong, Singapore, Japan, and others.
That is a fundamental change. Trading demand is increasingly shaped by global participation instead of being confined to just one geography, and Asian session activity is becoming more relevant in the overall price formation. And we can see that the platforms themselves are responding to this shift.
How Performance Mindsets Are Changing
Given that the global financial landscape today is defined by volatility, geopolitical shocks, and rapid policy shifts, the ability to act immediately matters more than ever. And we can fully expect that this trend will continue in 2026 and for quite some time yet.
But with continuous access enabled, traders no longer need to force themselves into overnight gaps just to retain better control over their exposure. They can operate on a schedule that fits their own needs.
High-speed players can leverage this advantage to better manage short-term volatility and exploit new opportunities as they come up in real time. Longer-term investors, on the other hand, can use this to avoid execution risk and improve portfolio discipline.
I believe that all investor types can benefit from 24/7 access, just in different ways: some will use it to move faster, others — to feel safer. It’s important to note that constant trading access doesn’t turn everyone into a high-frequency trader. It simply allows different strategies to coexist more efficiently within the same market structure.
Infrastructure Is Catching Up — But It Needs to Happen Carefully
While this shift has been greatly accelerated by the growing adoption of crypto assets, traditional market infrastructure is beginning to adapt. Like we previously observed, major venues are actively exploring extended trading models.
Regulators and policymakers are also engaging more actively with the implications of always-on markets, which means they acknowledge that the existing framework was built for a different era. As one example of this, in the United States, the CFTC has formed a CEO Innovation Council that specifically focuses on developments in crypto, blockchain, tokenization, and around-the-clock trading infrastructure.
That said, this transition will not — and should not — happen overnight. Extended trading hours redistribute liquidity rather than replicate peak conditions around the clock, and if this transition were to be too abrupt, it would come with its share of risks and frictions. After all, capital does not magically appear out of thin air just because the markets are open longer. It shifts across time windows.
Participation will undoubtedly be uneven across hours, and there are also operational challenges to consider. When the trading environment is “always on,” market surveillance, risk management, and settlement processes must all be able to keep up and function seamlessly. If these systems aren’t fully prepared, there’s a high chance of inefficiencies piling up over time: mispriced risks, delayed adjustments, reduced confidence among traders in quieter sessions, and so on.
Because of this, I expect that even with the introduction of 24/7 models, the majority of trading volume (roughly 70-80% of it) will remain concentrated during core U.S. hours, with off-peak sessions being thinner and more sensitive to individual trades. Spreads may widen at times, and short volatility bursts could become more common. But these would not be signs of failure; just normal market responses to changing patterns.
The key to long-lasting success here is for the integration of continuous trading to be gradual and controlled.
24/7 Access Is Now a Competitive Edge
In today’s markets, information does not care about time zones. Earnings are released after hours, policy headlines can land at any time of day, and geopolitical risks might escalate overnight.
Under these conditions, traders stuck in legacy hours are automatically forced into reactive positions. They have no choice but to adjust after narratives have already settled and after liquidity has shifted. Naturally, one can expect that such a disadvantage compounds over time.
That’s why 24/7 access can’t — and shouldn’t — be treated as merely a “convenience.” It is now a fundamental edge that actively reshapes how individual and institutional traders alike approach execution quality and risk management.
As we enter 2026, I believe that we’re going to see an increasing convergence between traditional markets and the crypto-native infrastructure. The lines between “crypto trading hours” and “market hours” will blur further. Price discovery will happen across venues, across time zones, and across asset classes simultaneously.
More importantly, influence will continue to decentralize: Asian and emerging-market investors will increasingly shape sentiment before the U.S. opening bell ever rings. Markets are moving away from a scheduled mindset and toward a continuous one, where adjustments happen immediately. And once traders experience that level of access, it’s highly doubtful that a reversal of this trend could happen.