Fidelity Investments, one of the largest mutual fund companies in the U.S., has launched The Fidelity Stack, its first immersive metaverse experience aimed at offering a new way to learn investing basics.
Built in Decentraland, The Fidelity Stack features a multi-level design complete with a lobby, dance floor, and rooftop sky garden for users to explore on foot – or even through teleport.
In the Invest Quest at The Fidelity Stack, users are challenged to traverse the building learning the basics of ETF investing while gathering “orbs” along the way.
“Fidelity is constantly innovating as we re-imagine what it looks like to engage with customers as a trusted financial services company in the future,” said Kathryn Condon, head of marketing channels and emerging platforms at Fidelity.
“As Web 3.0 takes shape, Fidelity is excited to bring our expertise in financial education to this new virtual space.”
In addition to providing a primer on different types of investment products, including ETFs, the experience celebrates the launch of Fidelity Metaverse ETF (FMET), a new thematic ETF that provides access to companies that develop, manufacture, distribute, or sell products or services related to establishing and enabling the metaverse.
This ETF, along with others announced last week, is a self-indexed ETF using Fidelity’s proprietary indices, constructed by Fidelity’s quantitative investing team, to identify equity securities that offer exposure to these rapidly growing industries.
“The way we engage with each other and with our money is rapidly changing, whether that’s through the rise of blockchain technology or development of a new digital universe,” added Condon. “Our foray into the metaverse is designed with this in mind.”
The experience joins the Fidelity Reddit page and Fidelity’s TikTok account as some of the many resources for younger investors to improve their financial knowledge through informative content and actionable insights.
“We’re part of a dynamic shift as young people take control of their finances in new ways,” said David Dintenfass, chief marketing officer and head of emerging customers at Fidelity.
“The next generation seeks out financial education in all the places they spend time, whether physical or virtual. We’re committed to serve customers in these decentralized communities as they transform and grow.”