You must have heard about the revolution of artificial intelligence, but have you heard how it is shaping the E- commerce. AI is already working behind some of the popular brands to increase the number of the customer by the personal touch. We live in the 21st century, where sales do not depend on time, day and place. The customer can buy goods from all over the globe, its just the business retailers should be available all the time to serve the customer.
Artificial Intelligence Course will uncover the other facts of artificial intelligence such as deep learning, TensorFlow, machine learning etc. to avail the chances of improvement in skill and knowledge. This article is majorly focussing on artificial intelligence on E-commerce.
Different ways of Personalization
1). Dealing with an empty cart:
E-commerce is the best medium of browsing but when it comes to shop, the customers face many difficulties. Difficulties or problems like confusion and so much of items and to check each and every item is not possible within a time limit. About 70% of online carts are empty before any purchase.
To overcome these type of problems the company named North face collaborated with IBM. Through this collaboration, the company is able to form the profile of the customer in which they fill the relevant data like When, where, activities, price, and occasion related to the apparel such that they are able to suggest the apparel as per choice. It reduces the time of the customer from scrolling different products.
So yes, this method worked, around 60% of the customer buy from the category which is recommended.
2). Better Visual search:
AI has helped in recommending the personalised product by creating a common platform between the sales associate in-store and customer through the website. Searching similar product until a correct one pops out.
Companies like eBay, Pinterest are taking help from AI. As per Pinterest, 93% of the users take help from their site before buying anything. Because of that, retailers are partnered with Pinterest to get more benefits.
As per the recent study, around 3.2 billion are earned through social media sharing on daily basis. AI is working on diminishing the barriers between the in-store and online shopping.
3). Different languages:
Chatbots brought revolution in the E-commerce businesses. With the help of virtual personal assistants, the customer can communicate in different languages. Plus these sites are enhanced by natural language processing engines, through these consumers can contact through text, audio call or even through video conferencing.
Also, a huge amount of data can be processed through AI that can be used to interact with the customer. With the help of the information, the user can find the good from the real-time picture and which fit the characteristics.
4). Customer Service:
Almost all of us has heard the robotic voice while calling to the pharmacy or any else. But this feature is installed in some places and might be in future we would talk to the robots as same as we talk to the human in customer services.
For example, Duplex, unveiled by Google which talks similarly as we humans talk. While in its demonstration duplex reserved a seat in a restaurant, fixed an appointment in the salon. AI doesnt go through bad days, bad moods so it can avail 27*7 service.
AI designed, Chatbots are designed to interact and communicate and to solve the problem of the customer through the stored data.
For example, My Barista app is introduced by Starbucks to order by text or voice.
5). Recommendation Engine:
A lot of companies like Amazon employed recommendation engine helps them to find out the target customer for particular products. The algorithms record the sensitive data of the product searched by the customer. Based on the browsed data, the algorithm recommends the next product on that list. Also, the list of the product is saved in the customer’s dashboard.
6). Automated Warehouses:
In the e-commerce industry, the warehouse plays a vital role and they are the reason behind the trends in the market. To boost the process, many industries have robots which carry the product, sort the parcels, helps in packaging and categorizing. Installation of robots in the warehouse has provided speed and efficiency on the mechanisms. Thus, improved the timings of the product delivery.
Final Thoughts:
Hence, we can say that the innovation and impact of AI are still growing and many other factors are yet not explored. And the impact of AI will increase with time in the E-commerce. AI will play the role of a bridge by maintaining the gap between personal and privacy.
Renu Bisht specialzizes in digital marketing, cloud computing and web designing
