Goldman Sachs Revs Up in High-Speed Market It Sought to Reform

The investment giant is seeking to execute faster, catch up with competitors and level the playing field for its clients.

(Bloomberg) — Goldman Sachs Group, which called for reform of high-speed stock trading before Michael Lewiss Flash Boys spurred an outcry last year, is diving back in.

The banks electronic equity-execution unit is hiring executives including Keith Casuccio from Morgan Stanley and investing in software, trading infrastructure and its dark pool, according to people with knowledge of the plan.

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Goldman Sachs emerged last year as an early supporter of the U.S. stock platform created by IEX Group Inc., portrayed in Lewiss book as an antidote to the perceived ills of the super- fast, multi-venue electronic trading in todays market. Now, after few major changes in the way stocks are traded, the investment bank is seeking to execute faster, catching up with competitors and leveling the playing field for its clients.

Goldman Sachs is one of the worlds top equity-trading banks, climbing to No. 1 by revenue in the first quarter after ranking second in 2014, when it produced $6.74 billion. The latest push, which included hiring Raj Mahajan as head of equity electronic-execution services this year, shows its focused on establishing itself as one of the top players in automated trading in particular.

In March 2014, the banks president, Gary Cohn, wrote an op-ed in the Wall Street Journal calling for the industry and regulators to improve the markets structure as risks were amplified by the dramatic increase in the speed of execution and trading communications.

Shutdown Weighed

Goldman Sachs said in a memo after the op-ed that markets would be well-served if IEX achieved critical mass, even if that meant reduced volume at its own dark pool, Sigma X. The firms focus had shifted away from the electronic business, with Greg Tusar, who had led the unit for Goldman Sachs, leaving in the first half of 2013.

Similar groups across Wall Street faced scrutiny because of concerns that their platforms were too opaque and that high- speed traders were siphoning off profits from everyday investors — issues that have led to probes by New Yorks attorney general, the Securities and Exchange Commission and Justice Department.

Goldman Sachss latest effort is an acknowledgment that clients still need the fastest means of execution possible, including through dark pools and high-speed strategies. And it shows the pressure the bank faces after rivals such as Morgan Stanley and Credit Suisse Group AG invested in their platforms.

Adding Specialists

Goldman Sachs plans to pitch its improved systems to customers by highlighting fill rates, the percentage of orders that are executed, according to one of the people, who asked not to be identified talking about internal strategy. Part of the focus will be on winning business from quantitative hedge funds that already are clients of other parts of the bank, such as the prime brokerage.

Casuccio, an executive director at Morgan Stanley, will join Goldman Sachs as a managing director reporting to Mahajan later this year, the person said. Tiffany Galvin, a spokeswoman for New York-based Goldman Sachs, declined to comment. Casuccio didnt return a phone call to a listed number seeking comment.

Mahajan, the first partner-level hire in the banks equities group in more than a decade, was recruited in January from high-frequency trader Allston Trading to guide the overhaul.

The electronic group aims to add more people in coming months, specifically technology specialists, according to the person. Upgrading Sigma X also is on the agenda, said the person, who added that the company believes the group could achieve a double-digit growth rate if the changes are successful.