On The Move: Nasdaq Names Adena Friedman as COO

The market maker is working to fill the top brass in preparation for CEO Robert Greifeld's 2017 exit.

In a proposed reshuffle of management, Nasdaq has named Adena Friedman as chief operating officer in addition to her prior role as president. This announcement, made last week, hints that the 46-year old is poised to take over for Nasdaq CEOs Robert Greifeld when he steps down in 2017.

This new position moves her one step closer to the top job at the stock-market operator, according to Bloomberg.

Friedman currently serves as Nasdaq president since she joined the exchange in June 2014. Prio to this, she served as chief financial officer of The Carlyle Group for three years and before that she worked at Nasdaq from 2000 to 2011 with the titles executive vice president of corporate strategy and data products and eventually CFO.

This is a natural progression for Adena and Nasdaq, given the evolution of our organization into a global financial technology leader, Greifeld said in the release.

According to her Linked profile, Friedman is a graduate of Williams College and Vanderbilt University.

Part of Friedmans job will be to sell the exchange companys technology around the world. She was in Turkey last week when Borsa Istanbul officially flipped the switch on its equity market, which had been upgraded with Nasdaq technology, reports Bloomberg.

The market maker also appointed Hans-Ole Jochumsen as president of global trading and market services. He will oversee its exchanges and clearinghouses. Jochumsen served as president for OMX AB before its merger with Nasdaq in 2008.

Greifeld joined Nasdaq as CEO in 2003 and his contract ends in 2017.