Innovator Readies April Series of Defined Outcome S&P 500 Buffer ETFs

Innovator Capital Management, LLC (Innovator) announced today the anticipated upside cap ranges and return profiles for the April Series of Innovator S&P 500 Buffer ETFs, scheduled for Cboe listing on April 1, 2019.

The Innovator S&P 500 Buffer ETF^sm suite seeks to provide investors with exposure to the S&P 500 Price Return Index (S&P 500) up to a Cap, with downside buffer levels of 9%, 15%, or 30% over an Outcome Period of approximately one year. The ETFs reset annually and can be held indefinitely.

Return profiles for the Innovator S&P 500 Buffer ETF^sm April Series, as of 3/18/19

* The Cap Ranges above are based on the highest and lowest Cap as illustrated by the Funds strategy from 1/31/19 – 3/1/19 and are shown gross and net of the 0.79% management fee. The actual Cap for each Fund will be set at the beginning of the Outcome Period, and is dependent upon market conditions at that time. As a result, the Cap set by each Fund may be higher or lower than the Cap Range. Cap refers to the maximum potential return, before fees and expenses and any shareholder transaction fees and any extraordinary expenses, if held over the full Outcome Period. Buffer refers to the amount of downside protection the fund seeks to provide, before fees and expenses, over the full Outcome Period. Outcome Periodis the intended length of time over which the defined outcomes are sought. Upon fund launch, the Caps can be found on a daily basis viawww.innovatoretfs.com. BAPR, PAPR and UAPR are not yet available for investment.

We believe the Innovator Defined Outcome ETF^sm suite is solving a key challenge for millions of Americans by providing the ability to stay invested in the market, knowing they have both upside growth potential with specific built-in downside buffer levels, said Bruce Bond, CEO of Innovator ETFs. The defined outcome investment space has historically been dominated by bank and insurance products. Innovator has pioneered the delivery of defined investment outcomes through the benefit-rich ETF structure, providing investors access to specific payoff profiles in a way that eliminates corporate credit risk, and is more liquid, transparent, and cost-effective than ever before.

No other ETFs in the market today seek to offer investors defined exposures to the S&P 500, where the downside buffer level, upside growth potential, and outcome period can all be known, prior to investing, added John Southard, Innovators Chief Investment Officer. Our Defined Outcome S&P 500 Buffer ETFs represent a new category of market exposure that can help investors more effectively manage through volatile markets.

TheInnovator S&P 500 Buffer ETF^SMsuite is the only ETFs in the world to provide investors with S&P 500 performance and defined downside buffers. The ETFs provide defined outcomes over one-year periods, are rebalanced annually, and can be held indefinitely. Innovator S&P 500 Buffer ETFs, with over $379 million in AUM as of March 15, 2019, are among the fastest growing new category of ETFs in the market today.

Upcoming Webinars

Continuing educational efforts around Defined Outcome investing and implementation of the Innovator S&P 500 Buffer ETF suite, Innovator will be hosting a series of webinars; the next one scheduled for March 21, 2019 at 4:15pm ET. Additional information including event registration is available using the following link: http://www.innovatoretfs.com/webinars

The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see Investor Suitability in the prospectus.

Innovator Defined Outcome S&P 500 Buffer ETFs – April Series

Innovator S&P 500 Buffer ETF (Cboe: BAPR): Designed to track the return of the S&P 500 (up to a predetermined Cap) while buffering investors against the first 9% of losses over the Outcome Period, before fees and expenses.

Innovator S&P 500 Power Buffer ETF (Cboe: PAPR): Designed to track the return of the S&P 500 (up to a predetermined Cap) while buffering investors against the first 15% of losses over the Outcome Period, before fees and expenses.

Innovator S&P 500 Ultra Buffer ETF (Cboe: UAPR): Designed to track the return of the S&P 500 (up to a predetermined Cap) while buffering investors against a decline of 30% of losses over the Outcome Period, from -5% to -35%, before fees and expenses. Investors are exposed to loss between 0% and 5% and over 35% over the Outcome Period, before fees and expenses.

About Innovator Defined Outcome S&P 500 Buffer ETFs

Each Innovator Defined Outcome S&P 500 Buffer ETF seeks to provide defined exposure to the S&P 500, where the downside buffer level, upside growth potential to a Cap, and Outcome Period are all known, prior to investing.