Acadian Asset Management announced that it is the first investment firm to use the Bing Predicts macroeconomic indicators, offered by Microsoft, to augment its investment forecasting frameworks and seek greater potential investment returns.
Acadian will explore the use of Microsofts new predictive signals of economic activity derived from aggregated internet search and social activity.
Bing Predicts is a prediction engine developed by Microsoft that uses machine learning from data on trending social media topics (and sentiment towards those topics), along with trending searches on Bing.
For the last thirty years we have used data to make objective investment decisions. Throughout our history we have been early adopters of new and novel sources of data to help us make better decisions and we are excited about the ways that new technology can help draw insight from large information sets, said John Chisholm, chief investment officer of Acadian. Microsoft is an ideal partner in this project, given its internet expertise and prediction capabilities.
Were excited about the potential of Bing Predicts to improve investment results, and eager to collaborate with Acadian as a long term leader in quantitative investing, said George Zinn, Corporate Vice President and Treasurer for Microsoft.
