Citi Launches Total Touch ADR X-WiNG for Block Trades in EMEA

Traders who want to trade U.S. ADRs and get access to emerging markets block liquidity just got another new tool.

Citi has launched Total Touch ADR X-WiNG, a liquidity providing execution platform that optimizes investors access to liquidity in both EMEA and the U.S. American Depositary Receipt (ADR) market. According to the broker, the system creates a seamless integration between overseas markets and Citis cash trading desk.

How does it work? Citi took the value-added attributions of high-touch trading, with the efficiency and ease of low-touch actionable execution via X-WiNG and created a one click solution to trade outsized block liquidity for EMEA based ADRs during pre-market hours in the U.S., and through the European market close.

Total Touch ADR X-WiNG is an enhancement to the firms previously released Citi Total Touch, a block trading execution platform that offers clients the ability to routinely access Citis actionable liquidity in over 3,000 securities, including U.S. single stocks, ETFs and equities in EMEA and Latin America. Total Touch ADR X-WiNG makes markets in over 200 ADR names representing over $8.6 trillion in market cap.

Citi launched Total Touch in 2010 for U.S. single stocks. Since then, it has expanded its product offerings to cover ADRs, ETFs, Brazil, and EMEA.