November is National Entrepreneurship Month, as proclaimed by President Barack Obama in 2011.
To that end, Traders Magazine is launching a LinkedIn content campaign to commemorate and observe the month.
We plan to post a mini-profile of a founder or co-founder in the capital markets business, each business day in November, on Traders Magazine’s LinkedIn page. These will be medium/long-form LinkedIn posts of a few hundred words that capture the essence of the entrepreneur’s story.
The posts will be standardized in the sense that they will all be writeups of a few hundred words plus a photo. But the content itself will not be standardized — rather, we want to emphasize the unique personal and anecdotal aspects of each entrepreneur’s story.
We’re steering clear of formulaic accounts of companies’ foundings, growth and a description, i.e. what people already know. Instead we’re trying to draw out individual entrepreneurs’ unique perspectives about their entrepreneurship journeys.
Check out Traders Magazine LinkedIn for daily entrepreneurship posts starting on Monday, November 3.
