Webull Corporation has announced plans to reintroduce crypto trading on the Webull platform in the United States during the third quarter.
“Our decision to bring crypto trading back into the Webull app reflects what we see as growing clarity and maturity in the U.S. regulatory environment,” said Anthony Denier, Group President & US CEO of Webull.
“While the crypto landscape has faced its share of turbulence, we’re now seeing more thoughtful frameworks emerge, both from federal agencies and from Congress, that create a foundation for responsible innovation,” he told Traders Magazine.
He added that these frameworks are essential for platforms like Webull that prioritize compliance and long-term trust.
“Our return to crypto is not just about jumping on a trend, it is about responding to a clearer, more actionable path forward for digital assets in the U.S,” he stressed.
Denier noted that Webull is planning to launch crypto at a time when momentum is building – both in markets and in sentiment.
The approval of spot crypto ETFs, renewed institutional interest, and better risk frameworks are all contributing to a more stable foundation, he said.
“By timing our rollout for Q3, we’re positioning Webull to capture that renewed enthusiasm while ensuring we do it in a way that’s secure, compliant, and value-driven for our users,” he said.
Webull will integrate Webull Pay back into the Webull group, advancing its plans to reintroduce crypto trading to its global customer base, following its launch in Brazil last month.
The arrangement is structured as a business combination that will result in the parent company of Webull Pay LLC, Webull Pay Inc., becoming a subsidiary of Webull Corporation.
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According to Denier, the broader trends in fintech are reflecting the natural convergence of traditional finance and decentralized technologies.
“Investors don’t want siloed platforms – they want to manage stocks, options, ETFs, and crypto all in one place,” he commented, adding that Webull’s reintegration of crypto trading speaks to that demand.
“It also signals a broader industry shift where digital assets are seen as essential components of a modern portfolio. As more fintech platforms embrace blockchain, the focus will be on user experience, security, and education, which are areas we’re investing in heavily,” he said.
According to Denier, U.S. investors are more sophisticated than ever.
They expect access, optionality, and real-time control over how they build their portfolios, and that includes crypto, he said.
“We saw this firsthand with our international users, especially in Brazil, where crypto adoption through the Webull app exceeded expectations,” he said.
Denier said that consumers increasingly view crypto as a legitimate asset class to diversify into.
“Reintegrating crypto allows us to meet users where they already are and deliver the unified investing experience they expect,” he said.
