TipRanks and TradeStation Securities have introduced a native integration to expand equities and equities options trading for retail investors.
“This integration enables users to seamlessly combine execution with insights,” said John Bartleman, President and CEO of TradeStation Group.
“Instead of toggling between a trading platform and a separate research provider, investors can now evaluate market data, analyze sentiment, and place trades in one location,” he told Traders Magazine.
TradeStation Securities’ brokerage capabilities are fully embedded within the TipRanks platform, allowing users to trade equities and equity options directly while accessing real-time research and analyst insights.
The integration marks TipRanks’ first native brokerage partnership and introduces a new way for TradeStation Securities users to manage positions and execute trades without leaving the research environment, Bartleman said.
TipRanks aggregates analyst ratings, insider transactions, hedge fund activity, and financial blogger sentiment into a single interface. The new collaboration adds brokerage functionality to the platform, aiming to support more informed and agile decision-making.
According to Bartleman, aligning data-driven research with execution functionality helps “bridge a persistent gap in the retail trading experience, where investors often rely on fragmented workflows”.
“Retail investors have historically been at a disadvantage compared to institutional traders who operate with integrated systems,” he said. “Our goal is to narrow that gap by making institutional-grade tools more accessible.”
This collaboration also responds to the increasing demand for clarity around analyst performance and simplified execution, said Bartleman. “It gives traders the ability to act quickly on trustworthy information, all while maintaining control over their preferred tools and workflows.”
Currently, the integration supports equities and equity options trading. However, both companies have signaled plans for expansion.
“Users can expect broader asset class support in the future,” confirmed Bartleman. “We’re committed to evolving the integration and continuously enhancing the user experience.”
