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CEO CHAT: Bob Santella, IPC

Traders Magazine Online News, November 8, 2018

John D'Antona Jr.

Running a technology and communication firm in the 21st century is not easy, just ask IPC Chief Executive Officer Bob Santella. In a recent conversation with Traders Magazine editor John D'Antona Jr., Santella described the myriad challenges his firm faces daily in meeting the needs of clients and the type of help required to keep workflows moving.

Traders Magazine:  What are some of the issues today’s traders and IPC’s customers face?

Santella: The challenges of our financial markets customers today are multifold and reflect a confluence of geopolitical events co-mingled with regulatory shifts and changes that continue to influence the cadence of the financial markets across the globe.  At the same time, digital transformation and the everyday integration of technology in our lives has had an impact on financial workplace cultures and structures, compelling them to be much more adaptable, mobile and to a certain degree, deconstructed.  No matter where traders are they must be able to communicate and transact confidently and securely -- front, middle and back-office needs for collaboration are essential. Flexibility and mobility, speed, access to liquidity and information, optimizing data -- these are inherent in the communications issues our customers, including traders, face today.

TM:  How does regulation play into all of this? How does IPC help to address regulatory issues?

Santella: We live and breathe the financial markets, so we know the implications of compliance on our customers’ intricate communications, security and scalability challenges. Our customers rely on IPC for solutions and services that are purpose-built for compliance and ensure they are capturing, archiving, retaining and accessing critical communications, and can quickly adapt to any regulatory changes.  We closely align with FINRA, the FIA and vital regulatory authorities around the world, staying one step ahead of issues so we can anticipate changes on the horizon and advise our customers before they become insurmountable challenges.

TM:  The amount of data traders access and generate is massive and is growing exponentially – how does IPC help support traders in managing their data streams? 

Santella: Data is the lifeblood of the financial markets, but it is so vast and omnipresent, if not harnessed properly, it can be unwieldy and hinder workflow.  We aim to help traders extract from data the power to be more efficient, more effective and gain a competitive advantage.  Our ecosystem provides connectivity to one of the largest, most diverse portfolios of market exchanges, pricing data and information, so that from sun up to sundown around the world and across geographies, financial firms can share information using intuitive tools in order to access liquidity.  We’ve partnered with companies like RANsquawk, which provides traders with voice and text financial news feeds to customers using our Unigy 360 platform.

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