Combined EMS/OMS Targets Hedge Funds
Traders Magazine Online News, November 18, 2011
As the drive continues to merge execution management systems and order management systems, TradingScreen has come out with a combined EMS/OMS aimed at alternative asset managers.
Hedge funds and commodity trading advisors can use the firm's new TradePrime system to handle a trade throughout its lifecycle. Though TradingScreen has traditionally focused on offering an EMS, it decided to build up OMS functionality from scratch.

Philippe Buhannic
"This is from a total blank page," said Philippe Buhannic, chief executive officer of TradingScreen. "We decided to build it on our own using some of the tools we have internally."
TradePrime bundles its combined EMS/OMS with a portfolio management system tailored for alternative asset managers. Though the platform is supposed to be comprehensive, it does allow users to connect to various analytic systems, such as programs for portfolio re-allocation, Buhannic said.
Though the convergence of EMS and OMS has been talked about for years, combining the two has proven to be challenging.
Buhannic said the leaders in OMS designed their systems 15 to 20 years ago when technology was very different. If they want to now build out an EMS capability, they basically have to redo their entire systems, he said.
Providers of EMS on the other hand, rarely have the expertise to create a full-fledged OMS, according to Buhannic. He said TradingScreen was well positioned because it had as many people with a back-end background as it did with a front-end background.
"We clearly have a dual experience base, which is very rare to find," Buhannic said.
He added that the company is looking forward to improving its OMS as it gets more clients on board who can steer the company toward their specific needs.
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