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Lincoln Investment Announces New FINRA-Compliant Messaging System

Traders Magazine Online News, November 15, 2018

John D'Antona Jr.

Lincoln Investment, one of the nation's fastest growing broker-dealers*, has partnered with ionlake, LLC, the creators of MyRepChat, to provide their financial advisors with FINRA-compliant text messaging capabilities.

The service allows users to seamlessly integrate the benefits of text messaging into Lincoln's existing technology platform. Conceived, developed and managed by a financial advisor, MyRepChat enables investment professionals the ability to more effectively reach clients and prospects. Recognized as the one of the most efficient ways to communicate today, 98% of text messages are opened in under ninety seconds. Recipients are much more receptive to direct text messaging than to email outreach that often clutters their inbox or is lost to filters.

Advisors' communications are effectively screened and archived daily in order to comply with prevailing regulatory requirements, as well as internal broker-dealer controls. The service can be easily added to desktop computers, and is also available for instant mobile download through iTunes and Google Play for use on smartphones and tablets. An attractive feature of this offering is that users are able to plug the service into their own devices (BYOD) without the need for expensive hardware upgrades.

Lincoln Investment's Vice President of Application Development noted that the selection of MyRepChat versus competing services was made because "it solves the texting issue between the Financial Advisor and their clients and also provides a platform to deliver disclosures, Integrate with their CRM, and create auto responses."

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