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Cowen’s ADR Direct Platform Launches New Client Portal

Traders Magazine Online News, August 21, 2017

John D'Antona Jr.

CowenExecution Services announced the recent launch of an enhanced ADR Direct client portal, significantly improving the overall client experience for institutional investors looking to access the global ADR marketplace. Cowen’s ADR Direct platform and enhanced client portal allows investors to convert their ordinary shares into ADRs and to cost effectively manage market impact, reduce explicit execution costs and increase returns.

“Cowen’s suite of ADR products provides the marketplace with comprehensive solutions when converting ordinary shares to ADRs and ADRs to ordinary shares,” said Dan Charney, Cowen Managing Director and Head of Equities.  “The recent enhancements to Cowen’s ADR Direct portal were made with our clients in mind as we added robust functionality and a streamlined client experience to guide clients through the ADR conversion trading process.”

Cowen’s enhanced ADR Direct client portal features include:

  • Streamlined layout and graphics enabling easier navigation
  • New calculator functionality differentiating between sponsored and unsponsored ADRs
  • Enhanced color coding highlighting Buys and Sells
  • Easier access to confirms via the ADR blotter
  • Hyperlink for quicker access to Indications
  • Faster FX lock-in time
  • Global holiday schedule and settlement calendar
  • Customizable blotter

Cowen’s ADR brokerage capabilities and ADR products, including the patented ADR Direct platform, allow clients to trade ordinary shares overseas, convert the ordinary shares to ADRs and settle the ADRs versus U.S. dollars. Cowen’s advanced U.S. liquidity management tools such as smart order routing, DMA, and algorithms are leveraged to power ADR Direct’s capabilities. Whether accessing Cowen’s high or low touch capabilities, clients can directly and anonymously trade ADRs by connecting seamlessly to Cowen through their OMS or EMS and utilizing ADR Direct or the firm’s 24-hour desk for the conversion process.

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