November 1, 2013

Algo Vendor Sees Opportunity in Trading

By

Peter Chapman

Deep Value, a Chicago-based vendor of equity algorithms, is expanding beyond both its equity and vendor roots with a plan to start trading credit products, currencies, and interest rate products.

The firm has no plans to abandon equities, but sees opportunity in trading and entering into buy-side work in other asset classes.

"This is a slightly new approach," chief executive officer Harish Devarajan said. "We know how to trade. We know how to do research. We know how to technologize both the trading and the research. So, we are taking those skillsets and applying them to, especially, these newly electronic asset classes."

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