October 1, 2013

Greenwich Associates Branches Out

By By Gregg Wirth

In a departure from itstraditional sellside/buyside research focus, Greenwich Associates is ramping up a new market structure and technology advisory service and hiring market structure veteran Kevin McPartland as principal to lead the effort.

Kevin McPartland

McPartland joined Greenwich Associates in late August, coming most recently from BlackRock, where he was a director in the electronic trading and market structure group. Before that, he was a principal at TABB Group, where he headed the firm's fixed income research practice.

Greenwich Associates' new venture into market structure and technology advising will allow the firm to leverage its well-known research capabilities, which have been built on its buyside connections to create ways to help clients navigate changes in market structure driven by regulatory and technological trends and shifts.

The new market structure service, part of Greenwich's information services unit, seeks to tap into the market "outside of the closed loop of buy and sell sides, to include basically everyone else in the industry," said McPartland. That means pitching to potential customers such as information and trading technology companies, securities exchanges, private equity firms and consulting firms, he added.

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