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Nasdaq and NYSE Seek Retail Flow

Traders Magazine, July 2012

Peter Chapman

Will action speak louder than words? Both Nasdaq OMX and NYSE Euronext have complained bitterly to the Securities and Exchange Commission about the dearth of retail orders on the public markets in recent years. Now with Nasdaq OMX's decision to establish a "Retail Investor Auction," both of the major exchange operators are actively pursuing retail flow. Their plans pit them squarely against the big wholesalers, which dominate the retail business, but at the same time include soliciting orders from them.

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