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July 1, 2012

Lava Flows Into N.J.

By John D'Antona Jr.

LavaFlow ECN is moving its primary data and trading systems to Equinix's NY4 co-location facility in Secaucus, N.J., from lower Manhattan.

The move is intended to reduce latency between the ECN's customers and the market makers on the exchanges.

The thinking goes that in order to achieve the lowest possible latency, a trading venue should be closest to other venues, reducing transmission times and helping get the best price on a trade, said John Procopion, head of Transaction Services at LavaFlow.

“Many subscribers want to cross-connect and manage their trading systems in a dedicated data center,” Procopion said. “Being in Citi’s facility is good, but being co-located with the internal and external trading community is even better.”

By migrating Lava's broker-dealer and exchange customers to a central and widely used co-location facility, latency is reduced for users.

Equinix NY4 already hosts BIDS Trading, Direct Edge and the CBSX Stock Exchange.

Lava's current data center resides in lower Manhattan at 390 Greenwich Street.

As part of this move, slated for July 23, LavaFlow will support traditional connectivity options in the NY4 co-location facility including: fiber and copper cross-connects, point-to-point circuits and extranet connections.

The move began in late June and will be finished by the end of July.