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July 11, 2012

Deutsche Borse Unveils News Trading App

By James Armstrong

Deutsche Borse has launched a new trading application that helps traders access and use machine-readable news.

Dubbed AlphaFlash Trader, the new product is aimed at integrating machine-readable news delivered by Deutsche Borse's AlphaFlash data service into popular execution platforms. The new tool is already available on Trading Technologies' X Traders Pro and will be offered on other platforms in the future.

AlphaFlash's machine-readable news service delivers more than 300 global macroeconomic indicators, as well as U.S. and international treasury auction data, to various low-latency traders.

Deutsche Borse subsidiaries Need to Know News and MNI offer AlphaFlash. Clint Rhea, chief operating officer of Need to Know News, said the new product would allow traders without development resources or programming skills to automatically trade off of economic indicators.

"In the past, they just haven't been able to trade around some of these events," Rhea said. "This really puts these economic events in the hands of a totally different audience, and that's good for everyone."

In addition to Deutsche Borse, a number of other firms, including Thomson Reuters, Bloomberg and Dow Jones, all offer machine-readable news feeds.

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