Low-Touch Trading Gets Personal

Traders Magazine, December 2011

James Armstrong

"You're going to be able to quantify it, and the buyside will pay for it," she said.

Mark Kuzminskas, director of equity trading for Robeco Investment Management, told Traders Magazine he would be willing to pay for execution consulting if it could be shown to add value.

Kuzminskas said he has seen the sellside beef up their low-touch areas, adding more contact individuals to provide updates, performance metrics and trend spotting.

"As differentiation amongst algos and the various offerings becomes harder and harder to discern, I think that's led to the sellside placing more emphasis on distinguishing the value add from one to the next," Kuzminskas said.

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