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Brokerage Matters

Traders Magazine, October 2011

Michael Scotti

As I perused this month's issue, I was struck by the contrast of two stories: the Buyside Snapshot and our cover story on ETFs. Head trader Dave DeVito of Madison Investments says in the Snapshot that he doesn't need brokers for their trading expertise like he once did, given all the electronic tools at his disposal. But he very much needs their market information and color. That makes him a better trader, and that is where the sellside's value resides for him.

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