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Wonderful World of Trading

What Disney World and portfolio managers have in common

Traders Magazine, October 2008

Jeffrey Alexander

In 1959, Walt Disney started looking for land on which to build a resort to supplement Disneyland, the family theme park in Anaheim, Calif., that opened in 1955. Market surveys revealed that only 2 percent of Disneyland's visitors came from east of the Mississippi River, where 75 percent of the U.S. population lived. Additionally, Disney disliked the businesses that had sprung up around Disneyland and wanted to avoid a similar problem with his new project.

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