Free Site Registration

Wonderful World of Trading

What Disney World and portfolio managers have in common

Traders Magazine, October 2008

Jeffrey Alexander

In 1959, Walt Disney started looking for land on which to build a resort to supplement Disneyland, the family theme park in Anaheim, Calif., that opened in 1955. Market surveys revealed that only 2 percent of Disneyland's visitors came from east of the Mississippi River, where 75 percent of the U.S. population lived. Additionally, Disney disliked the businesses that had sprung up around Disneyland and wanted to avoid a similar problem with his new project.

Get access to this article and thousands more...

All articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, online technology directory, the iPad App, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and trading strategies.

Already Registered?