Floor Brokerages Remake Themselves
Downstairs upstairs at the NYSE
Traders Magazine, August 2008
Brokerage firms that once made their living solely on the floor of the New York Stock Exchange-downstairs-are few and far between these days. The surviving firms that have outlasted the industry's move to electronic trading did so by reinventing themselves. Some moved a good portion of their operations off the floor-to upstairs desks. Others have tried to broaden their trading niche more gradually as they expanded into new services for customers.
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