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InfoReach Rolls Out Routing Service

Traders Magazine, October 2007

Michael Scotti

InfoReach last month launched a simple, bare-bones trading application that routes orders from the buyside to the sellside. The Web-based service, called brokereach, provides a low-cost routing service targeted to buyside shops currently using IM, e-mail, spreadsheets or the phone for both single-stock and list trading, according to Allen Zaydlin, InfoReach's CEO. About 25 brokers are already on the system, he said. …

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