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All Straddles Aren't Equal: A way to make money in any market

Traders Magazine, September 2006

Mark Longo

Retail options investors, despite years of the options industry's educational efforts, still lack the sophistication of institutional investors. That's understandable: One's a pro, the other isn't. Indeed, you're probably aware that fly-by-night operators have begun exploiting the retail options investor's shortcomings. They are using the flexibility and power of options to lure unsuspecting customers who don't understand the options game.

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