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The Turret King's Makeover; More Than a Phone

Traders Magazine, June 2006

Melanie Wold

IPC Information Services, the largest seller of turrets to the world's trading rooms, is betting a redesign will keep users from dropping its flagship model as well as attract new users. The communications technology vendor is in the process of beta testing the new version with a number of large asset management clients and will begin shipping it out in June. The new turret follows a 15-month redesign effort in which IPC canvassed hundreds of traders about their likes and dislikes.

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