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OMS on a Budget: Vendor promotes all-in-one platform for small hedge funds

Traders Magazine, August 2005

Peter Chapman

(Traders Magazine, August 2005) -- Why buy a Ferrari if a Camry will get you there? That's the message from Advanced Financial Applications (AFA), a New York-based vendor marketing a combined order management and front-end trading system to budget-conscious hedge funds. The Ferraris of buyside technology are sold by such brand name firms as Lava Trading and Macgregor. They are large, complex, server-based systems often requiring several months to install and costing well into the hundreds of thousands of dollars. For small hedge funds managing only a few hundred million dollars in assets, the cost may be prohibitive.

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