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FirmView Looks for Marketing Partner

Traders Magazine, June 2005

Michael Scotti and Peter Chapman

Wanted: Soft dollar technology firm in search of deep-pocketed partner who can provide instant credibility and marketing muscle for this fledgling company. That's where FirmView finds itself some four years after launching its online administrative and communication tool for the soft dollar industry. As many would attest, soft dollars can often be a record-keeping nightmare. With that in mind, FirmView designed a system to aggregate account activity such as storing contracts and invoices, as well as tracking payments. FirmView is targeting brokers with its technology.

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