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Small Is Beautiful In Equities and Options

Traders Magazine, March 2005

Peter Chapman

An independent direct market access (DMA) provider is achieving success, gaining ground in an industry becoming dominated by much larger players. In only 24 months, southern California's FutureTrade has landed 200 buyside clients as well as a coveted deal with one of the largest prime brokers. The firm's revenues have grown at double-digit rates every quarter. Most of its customers are hedge funds, a market in which FutureTrade has big expectations. "There are 7,000 hedge funds out there," says FutureTrade's senior marketing exec Jim Kwiatkowski. "The potential is unlimited."

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