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LaBranche Hits the Jackpot

Traders Magazine, January 2005

Staff Reports

LaBranche Financial Services, the upstairs trading wing of the biggest NYSE specialist firm, is a winner of a trade cost-analysis sweepstakes. Elkins/ McSherry, which tracks trading costs, says LaBranche was better than 89 percent of the institutions examined for Time VWAP in New York Stock Exchange trading. It was 0.6 cents superior and beat the industry VWAP by 1.6 cents. In Nasdaq Time VWAP trading, LaBranche was judged better than all of the other institutions. It was 1.83 cents ahead of the VWAP and beat the industry average by 2.8 cents.

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