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Trading Strategies Made Easy

Traders Magazine, December 2004

Editorial Staff

A San Francisco start-up is betting that hedge funds and prop desks need a faster way to bring their trading strategies to market. The company, known as 4th Story, has built a trio of servers that find, test and operate trading strategies across all asset classes. Founded a little over a year ago by two technology veterans, the vendor is achieving some success in the U.S. and abroad. The clients so far include Sofaer Global Research, one of the world's oldest hedge funds, and investment bank Barclays Capital. The technology reduces the time and hassle of building strategies by traditional means, according to 4th Story. It relieves traders of the need to install the "plumbing" every time they design a new strategy, freeing them to focus on the strategy itself. Currently, the most popular software used by traders to write strategies is Excel by Microsoft and Matlab by Mathworks. The use of Excel is so ubiquitous that an entire industry of "add-ins" has formed around it.

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