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No Rhyme or Reason?

Traders Magazine, April 2004

Kathryn M. Welling

If you think the market needs a shrink, call Woody Dorsey. Woody, who publishes "Market Semiotics" weekly from remote Castleton, Vermont, and who's new book, "Behavioral Trading," was published a few months back by Texere, has been analyzing the recalcitrant beast for years, by paying close attention to what the discoveries in the field of cognitive science say about the way the folks who make markets really make decisions. It's fascinating. - KMW Have we had your "March Massacre" now, Woody?

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