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The Video Village

Traders Magazine, September 2003

Gerald J. Burnett

It is amazing how many trades still take place in an environment where pros are practically blindfolded. Yet, according to research, half of our brain function is devoted to vision. So it is no surprise that video technology is filling a need in the rapid-fire, complex and interpersonal world of trading. Video is becoming an alternative to turrets, instant messaging and the once-reliable method of standing up and shouting. Some 1,500 traders in the U.S. and worldwide are already video-connected for fast, effective communication. Firms like UBS and J.P. Morgan use video to quickly deliver and receive a more complete picture, without the risk of misunderstanding. They use this technology in making major decisions on block trades. They also use it to assess risk. They use it to keep costs low and relationships on a good note in trade settlement.

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