Running For Life: One trading executive goes through mountains and valleys in the battle against wo
Traders Magazine, July 2003
Joe DeSena, chief executive of Burlington Capital Markets, is a physical marvel who routinely participates in extreme sports to raise money for worthy causes. But he didn't start out running great distances to beat world hunger or save Third World children with birth defects. In fact, it all began because of reasons of vanity, he concedes.
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