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Trading As Psycho Finance

Traders Magazine, February 2003

Kathryn M. Welling

Woody Dorsey has been writing Market Semiotics from the rural remove of Castleton, Vermont since 1985, for an increasingly addicted, if not-exactly immense, coterie of a very special subset of institutional investors - ones who haven't swallowed the efficient market theory hook, line and sinker. But Woody, and the iconoclastic brand of behavioral market research he's developed over the years, are about to burst before a larger audience when Texere this spring publishes "Behavioral Trading," his just-finished book. It is as if, like a well-aged Bordeaux, says Woody, he is ready to be consumed in prime time. And why not? If a behavioral psychologist can be awarded the Nobel Prize in Economics, a behavioral trader deserves a hearing. -KMW

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