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A New Nasdaq World Power? An online brokerage targets institutional business. Can the strategy work

Traders Magazine, January 2003

Gregory Bresiger

The so-called online trading revolution fizzled out in the late 1990s and some firms have been trying to reinvent themselves since then. When BrokerageAmerica began a few years ago, it was going to succeed as a market maker because it promised to provide the best Nasdaq executions to a new generation of computer literate investors.

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