The Merrill and Herzog Marriage: The trading industry's great power marriage has finally been consu
Traders Magazine, May 2002
It is a marriage of great expectations. In the great game of Nasdaq trading, Merrill Lynch & Co., the nation's largest brokerage firm, and Herzog Heine Geduld, an unpretentious and independent wholesaler, may seem like an odd couple. Merrill, a full-service firm for retail investors and institutions, did not actively court the smaller accounts and broker dealers that were Herzog's bread and butter.
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