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Hedge Funds on Board

Traders Magazine, January 2002

Brian O'Connell

While direct access vendors such as Blackwood Trading, Townsend Analytics, and ProTrader siphon off some of the big market makers' share of the trade execution business, others have had more luck attracting hedge funds. Several direct-access players have seen triple-digit growth in their hedge fund customer base, according to Jay McEntire, chief executive of ProTrader. "We're a prime example," McEntire said. "Since early 2001, when we started going after institutional business, our hedge fund customer base has grown from 12 to 117 clients."

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