Free Site Registration

Blame The Weather For Poor Returns Finance Professors Look at the Sun

Traders Magazine, October 2001

Brian O'Connell and Gregory Bresiger

A group of academics at Ohio State University's Fisher College of Business asserts that, on sunny days, investors are more inclined to be upbeat and are likely to be bullish. "There's a great deal of evidence from psychology that sunshine helps put people in a good mood and people in good moods make more optimistic choices and judgments," said David Hirshleifer, a finance professor who fills the Kurtz Chair at Ohio State University in Columbus.

Get access to this article and thousands more...

All articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, online technology directory, the iPad App, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and trading strategies.

Already Registered?