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Blame The Weather For Poor Returns Finance Professors Look at the Sun

Traders Magazine, October 2001

Brian O'Connell and Gregory Bresiger

A group of academics at Ohio State University's Fisher College of Business asserts that, on sunny days, investors are more inclined to be upbeat and are likely to be bullish. "There's a great deal of evidence from psychology that sunshine helps put people in a good mood and people in good moods make more optimistic choices and judgments," said David Hirshleifer, a finance professor who fills the Kurtz Chair at Ohio State University in Columbus.

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