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Another Smart Order Routing Contender

Traders Magazine, June 2001

Peter Chapman

LaBranche, which recently bought Internet Trading Technologies (ITTI), is vying to become a force among broker dealers offering direct access to market centers.

"The execution process is becoming more commoditized," said Michael LaBranche, chief executive of the New York Stock Exchange specialist. "Technology will drive everything. This is a good way for us to link ourselves closer to our customers."

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