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The Value-Minded Trader

Traders Magazine, June 2000

Sanford Wexler

Peter Gonedes likes being a big fish in a small pond. He is the head trader at Franklin Advisory Services in Fort Lee, N.J., which has two traders, four portfolio managers, and two analysts. "We are one happy family in a small pond," Gonedes said.

Although the desk headcount is small, the assets his firm handles are considerable. In all, Franklin Advisory Services has about $2 billion in assets. That's invested exclusively in equities: 60 percent in listed and 40 percent in Nasdaq stocks, generating about 30 trades each day.

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