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Cover Story - Florida's Upstart Foreign Traders: The Sunshine Man's Formula

Traders Magazine, May 2000

Sanford Wexler

On the second floor of an unpretentious office building in the center of Winter Park, Fla., a small band of young traders is challenging the big boys at their own game: making markets in foreign securities for U.S. broker dealers and wealthy investors.

International Assets Advisory Corp., the 100-person broker dealer affiliate of a publicly-traded Nasdaq company, created the trading unit in 1994. INTL, the unit's name, didn't have a problem attracting talent.

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